Our board of directors hail from across the media, retail, and entertainment sectors bringing a wealth of experience to the business. Amscreen’s culture is one of a full service, end to end approach not just in the products we build but the day to day services we provide to our customers.

Lord Sugar

Lord Sugar

Chairman
Lord Sugar is the chairman of Amshold Group which owns Amscreen and Amsprop. He is the well-known British entrepreneur and founder of the famous electronics company Amstrad. Lord Sugar was knighted in 2000 and in 2008, he was appointed to the Government Business Council by PM Gordon Brown. In 2009 he led the government’s apprenticeship advertising campaign and roadshow seminars and continues to be involved in a number of initiatives in this area.
Simon Sugar

Simon Sugar

Chief Executive Officer (CEO)
Simon Sugar leads and oversees all areas of Amscreen’s vision, operations and partnerships. He has developed the business from conception in 2007 to what is now a pioneering technology company with a global footprint and reputation for delivering outstanding digital signage solutions.
Simon is also the former commercial director and board member of Amstrad, where he was responsible for managing commercial relationships with customers and developing new business.