Measured not modelled views
We’re on a mission to revolutionise the outdoor advertising sector by forging a new era of transparency, measurability and accountability, akin to online. A culmination of demand for real-time planning in our sector and access to intuitive technology led us to the launch of OptimEyes and Audience Assured Advertising. A clever face detection camera is positioned at the top to the screen to capture data, not images, on the gender, age, time of day and location of our screen viewers.
OptimEyes overview video
For all you need to know about our OptimEyes technology and the capabilities of our Audience Assured Advertising packages in just three minutes, check out our overview video below.
Audience Assured Advertising
We broke the mould and turned the traditional OOH trading model on its head, marking a monumental step forward in our bid to satisfy the analytical appetites of data hungry and results driven marketers. Amscreen’s Audience Assured Advertising (AAA) packages give brands four key demographics to base campaigns around: all adults, men, 15-34 and 35-65 year olds. As part of our AAA guarantee daily health checks are applied to ensure the campaigns are on track to deliver the level of audience purchased.
The OptimEyes portal
Complete transparency at your finger tips!
The OptimEyes portal is an online platform allowing customers access to real-time performance data for their campaigns. Providing everything from actual impressions to audience profiles by individual site, OptimEyes is bringing a new level accountability to outdoor. For a demonstration of this platform, please contact the Amscreen marketing team.
OptimEyes in the news
From breakfast news to broadsheet features, the launch of our OptimEyes technology caught the eye of the press all over the world.
Check out our feature on BBC Click below.
OptimEyes and Privacy
The Optimeyes technology is based on face detection (and not face recognition) techniques. No images are taken or recorded nor does the technology record or capture any personally identifiable information. The camera sees the individuals live and converts these images into a set of abstract numeric descriptors. It does not ‘capture a face’, instead it looks for shapes it recognises and then applies tags to these that help determine age (within a range) and gender. It is these descriptors that are captured rather than any form of individually identifiable data or pictures.
The primary use of the technology is to help tailor the content to the audience, to make it more relevant and appreciated. In the same way that websites, TV channels, radio stations and all other media owners would tailor their messaging according to the type of audience for a particular time of day, the OptimEyes platform provides some broad insights to allow content to be optimised for the range of viewers that might visit that specific store during the course of a typical day, week or month.
The underlying detection technology is supplied by an independent specialist software company and has been in use for over seven years. It adheres to privacy by design principles and has been approved by national privacy and data protection agencies around the world.
For further information, please contact Amscreen or our technology partners Quividi. Further information can be found here: http://www.quividi.com/privacy.html