Measured not modelled views
We’re on a mission to revolutionise the outdoor advertising sector by forging a new era of transparency, measurability and accountability, akin to online. A culmination of demand for real-time planning in our sector and access to intuitive technology led us to the launch of OptimEyes and Audience Assured Advertising. A clever face detection camera is positioned at the top to the screen to capture data, not images, on the gender, age, time of day and location of our screen viewers.
Audience Assured Advertising
We broke the mould and turned the traditional OOH trading model on its head, marking a monumental step forward in our bid to satisfy the analytical appetites of data hungry and results driven marketers. Amscreen’s Audience Assured Advertising (AAA) packages give brands four key demographics to base campaigns around: all adults, men, 15-34 and 35-65 year olds. As part of our AAA guarantee daily health checks are applied to ensure the campaigns are on track to deliver the level of audience purchased.
The OptimEyes portal
Complete transparency at your finger tips!
The OptimEyes portal will give brands and agencies unparalleled access to the performance of their campaign including mid-campaign reviews and post-campaign analysis.
Launching later in 2014.