Following the recent 90-year anniversary of the K2 – the iconic red British phone box – appearing on our streets, New World Payphones are bringing it into the 21st century with high-tech makeover.
This staple of British tradition has everything you would expect from a traditional phone box, plus a number of adaptions for 21st century use. This includes high-speed Wi-Fi connection provided by Virgin Media, touchscreen functions for local services and digital advertising screens.
Beyond its practical usage, the phone boxes will also form the basis of a renovation in public infrastructure. For every new phone box built, New World Payphones will declutter the streets by removing older phone box models that have fallen into disrepair AND plant an urban tree via a partnership with Trees for Cities. The partnership provides the perfect fusion between technological and environmental enhancement on the high street.
Despite being a phone box for the 21st century, the design is drenched in telecommunications heritage. All production is carried out in Britain by Lord Sugar’s Amscreen company in Bolton and the design is inspired by the design ideas used by Sir Giles Gilbert Scott in creating his original K2 phone box. The K2 phone box was Sir Giles Gilbert Scott’s first vision for a phone box and arrived on London’s streets in 1926, just over 90 years ago.
While the traditional red phone boxes have always retained a degree of charm, more modern models – via ageing as well as vandalism – have become something of an eyesore on Britain’s high streets. The revenue generated from the New World Payphones digital phone box will be used to carry out weekly maintenance –more than four times as frequently as existing phone boxes – thus countering the potential for urban decay.
Meanwhile, these modern additions will help improve the UK’s connectivity to broadband in urban areas. More mobile broadband spots, such as the one provided by New World Payphones, essentially act as boosters for the UK’s connectivity.