Amscreen Introduces Digital Technology to Tesco UK Petrol Station Network
The real time digital media network will deliver engaging and dynamic content to a weekly audience of over 5 million adults.
The Tesco network also represents the first to market national roll-out of Amscreen's audience measurement technology, OptimEyes; a system which is able to determine basic demographics such as gender, age, date, time and volume, all of which can help to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for the Tesco customer. dunnhumby will further enhance the opportunity with market leading customer insight, to help build right time, right place, and right message customer engagement.
Content on the network will be sold by Amscreen’s media sales team and is expected to appeal to a broad range of digital advertisers
Amscreen CEO Simon Sugar said, "We're extremely excited to call Tesco a screen network partner. We believe it’s our flexibility, reliability and measurability that has helped us secure this partnership. For potential advertisers, this means we can now offer various digital advertising solutions to reach the sought after Tesco shopper.”
Peter Cattell, Category Director for Tesco petrol stations commented, "We’re always looking to work with partners who provide innovative ways to enhance the customer shopping experience. This new dynamic screen product from Amscreen provides the perfect means for us to do this. The ability to tailor content based on time and location means it can be extremely useful and timely for our customers.”