Petrol Companies Accelerate with Amscreen
Amscreen, Europe’s largest digital media owner, has announced that petrol giants BP, Shell and MRH have all extended their contracts with the digital signage provider. The deals will see the London-based company remain in partnership with the three companies, who between them command the industry, until 2017.
The petrol operators, who screen real-time messaging across a network of over 1,600 Amscreen units, first signed up with Amscreen in 2010 and following a successful two years, have each extended the deal by a further five years.
The Amscreen forecourt network delivers an audience of over 35 million people weekly across the UK and Europe and its screens all carry customer information, live traffic updates, advertising for in-store promotions as well as messages from an extensive range of blue-chip advertisers.
The network across all sites utilises Amscreen’s unique ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
Amscreen CEO Simon Sugar said “Before the introduction of our plug-and-play screens, no digital signage provider had delivered a scalable, workable solution for digital advertising. These contract extensions are not only testament to our technology, they are also proof that our screens deliver on sales and allow our retail partners to communicate with customers in real time, as countless campaigns over the past two years have proven. We are delighted that these high profile companies have such confidence in the network and we look forward to continue to work with them over the coming years.”
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 /