OptimEyes - Real Time Customer Insight Platform

Our OptimEyes face detection technology is bringing digital, placed based media into a new age of customer insight, measurability, campaign management and optimisation. This revolutionary technology, delivered by leading Face Detection business Quividi, allows advertisers, to accurately measure in real time the type and volume of people that see their ad in any given location and at any time of the day.

Amscreen has a portfolio of 6000 screens across forecourts, healthcare venues, convenience stores and travel hubs and the roll out of this technology will represents the largest of its kind anywhere the world. The integration of this technology and the customer insight it provides will be integrated and further enhanced with shopper mission, buying behaviour and EPOS insight to provide an even greater understanding into the effectiveness of any given advert across our entire network. 

The OptimEyes face detection system works via an inbuilt camera in each screen which detects individuals within its local vicinity and then identifies some key traits through the detection software. This software is able to identify, measure and then combine the following characteristics for a more complete picture of the audience:

No other place based digital media owners can provide this depth of audience analysis and customer intelligence for their advertisers and partners, the core benefits of this data includes:

Rest assured that OptimEyes technology is non-intrusive, does not record or identify personal images and meets with privacy and data protection requirements - take a look at some commonly asked OptimEyes audience measurement questions and answers.

For a live demonstration of Amscreen’s Face detection and a discussion about how this can deliver these benefits for you as an advertiser or estate owner, please get in touch.

Click here to see the full OptimEyes press release


the Face Detection Technology to Revolutionise Advertising Industry press release

PDF downloadDownload OptimEyes PR coverage (PDF)

PDF downloadDownload FAQ’s on Amscreens Face Detection Technology (PDF)

OptimEyes Coverage on BBC Click