OptimEyes - Real Time Customer Insight Platform
Our OptimEyes face detection technology is bringing digital, placed based media into a new age of customer insight, measurability, campaign management and optimisation. This revolutionary technology, delivered by leading Face Detection business Quividi, allows advertisers, to accurately measure in real time the type and volume of people that see their ad in any given location and at any time of the day.
Amscreen has a portfolio of 6000 screens across forecourts, healthcare venues, convenience stores and travel hubs and the roll out of this technology will represents the largest of its kind anywhere the world. The integration of this technology and the customer insight it provides will be integrated and further enhanced with shopper mission, buying behaviour and EPOS insight to provide an even greater understanding into the effectiveness of any given advert across our entire network.
The OptimEyes face detection system works via an inbuilt camera in each screen which detects individuals within its local vicinity and then identifies some key traits through the detection software. This software is able to identify, measure and then combine the following characteristics for a more complete picture of the audience:
- Number of possible viewers
- Number of actual viewers
No other place based digital media owners can provide this depth of audience analysis and customer intelligence for their advertisers and partners, the core benefits of this data includes:
- Accurate, minute by minute traffic flow data to ascertain key busy periods
- Live and location based audience analyses
- Demographic breakdown – not just total audience
- Actual (not modelled) post campaign audience delivery review
- Opportunity to optimise campaign schedules at any point of the campaign
- Creative testing to determine those ads that are most effective at gaining attention from the chosen audience
Rest assured that OptimEyes technology is non-intrusive, does record or identify personal images and meets with privacy and data protection requirements - take a look at some commonly asked OptimEyes audience measurement questions and answers.
For a live demonstration of Amscreen’s Face detection and a discussion about how this can deliver these benefits for you as an advertiser or estate owner, please get in touch.