https://www.youtube.com/watch?v=J8bV3e1Wa0U Amscreen Digital Solutions is proud to be supplying Age UK, the UK’s leading charity for older people, with digital screens across 150 of its charity shops. The digital screens will display live, up to the minute news and weather, as well as content highlighting the variety of services and products available through Age UK. By introducing screens to selected Age UK stores, customers and donors will be able to keep up-to-date with new products and services from the Charity. Initial trials have received positive feedback from customers who found the range of information displayed helpful and informative. Amscreen’s digital screens use simple plug and play technology, meaning there is no disruption to business operations upon installation; screens operate over mobile phone networks and do not require any WiFi or existing IT infrastructure, which reduces disruption in store for volunteer staff. Paul Atherton, Commercial Director at Amscreen commented: “We are delighted to be supplying Age UK with digital signage and we are keen to help Age UK’s customers feel informed by offering beneficial, relevant information and services in real time. This further shows just how flexible our simple plug and play solution really is.” Helena King, Head of Affinity & Product Development at Age UK comments, “One of the motivations for working with Amscreen was that we found it a really clear, succinct and simple solution to communicate with prospective customers and donors in our shops. The OptimEyes technology has really allowed Age UK to understand customer demographics and tweak marketing communications to target those customers appropriately.” Amscreen, which has over 6,500 digital screens worldwide and works with companies such as Tesco, BP, Halifax and WH Smith, can offer cost effective, easily deployable digital signage to organisations looking to reach both customers and employees with engaging, dynamic content. Follow the link to learn more about digital signage for retail environments