Clear Channel UK make 2000th Adshel install
13th March 2020 | News
Amscreen, the leading out-of-home media company are sending their congratulations to Clear Channel UK as they celebrate this month reaching the notable milestone of 2000 screen installations across their national Adshel Live network.
In February 2015, Amscreen and Clear Channel UK signed a technology partnership that would see screens deployed up and down the UK’s high streets as part of Clear Channel UK’s Adshel Live upgrade.
Since the first install in Cardiff in 2015, the Adshel Live network has grown an average of 500 screens per year since the first installation in 2015. Each day Adshel Live delivers approximately 14 million impacts, and reaches 38% of the nation each week.
Simon Sugar, CEO of Amscreen commented “I think it’s an absolutely fantastic achievement to reach 2000 Adshel Live screens in such a short time. I’d like to offer my congratulations to all the team both at Clear Channel and Amscreen who have made this possible.
Amscreen and Clear Channel entered into a strategic partnership back in 2015 to provide screens for Adshel Live, and we’re delighted that this relationship has gone from strength to strength. It’s been an exhilarating journey and I’ve personally enjoyed working with Justin, Will, and the rest of the Clear Channel team, tackling challenges along the way, and helping to drive forward the growth of digital Out of Home across the UK.
We believe Adshel Live is leading the way in changing the way the industry looks at digital Out of Home solutions, and we’re proud that our new series of digital displays, manufactured here in the UK, are smarter, more creative and more connected than ever.
We’re excited to celebrate this momentous milestone and I look forward to working with Clear Channel for the next 2000 and beyond.”
Richard Bon & Will Ramage, Joint Managing Directors of Clear Channel UK commented “This month Clear Channel is celebrating the installation of the 2000th Adshel Live screen – a significant achievement and a proud moment for our business and the wider Out of Home (OOH) industry.
When Adshel Live launched in 2015, it was deemed to be the most challenging and exciting development in OOH. Today it is the UK’s largest digital Out of Home network, offering brands activation at scale, incredible reach, as well as creativity, flexibility, and ever growing accountability.
All corners of our business have played their part in reaching this milestone. In this special edition of OOH Views & Things, our people reflect on their Adshel Live journeys, their experiences and anecdotes, and what 2000 means to them.
We wanted to extend a huge thank you to all our staff and media partners, who over the years have contributed to the success and growth of Adshel Live. 2000 screens is an amazing achievement, but this is just the start, and we are committed to growing Adshel Live further and continuing to Create the Future of Media Out of Home together.”
Mark Webb, Delivery Director of Clear Channel UK commented “Adshel Live was the most exhilarating and challenging experience of my Clear Channel career.
The project team that was assembled to deliver Adshel Live proved to be the most creative, innovative and downright persistent bunch we could have hoped for. Coming from many departments across the company and our partners at Amscreen, the group soon gelled into an amazingly effective team. Everyone became totally obsessed with delivering those first 600 screens.
This was exemplified on the night of our first on-street installations in Birmingham. There must have been 30 of us on site from Clear Channel, Amscreen and our building contractors. Nobody wanted to miss out being there. I left at 5am and I know that most of the team didn’t get any sleep at all that night but it was worth it to be able to say you were a part of this.
This photo (above) shows the 600th screen in situ in Glasgow. That photo felt a million miles away on that night some 6 months earlier. Everyone involved should feel very proud of their achievement. Nobody else has built that many roadside screens in such a short period of time. And they still haven’t!
Adshel Live showed that Clear Channel can do anything it puts its collective mind to. And we still can.”