Amscreen ships 3000th digital screen to Clear Channel as digital out-of-home (OOH) advertising business booms
2nd April 2019 | News
Amscreen, the leading out-of-home media company today celebrates a major milestone in its production of innovative digital advertising solutions.
Amscreen today celebrates the milestone moment of shipping its 3000th digital screen from its UK headquarters in Bolton, Lancashire.
Amscreen’s innovative product is helping drive the growth of the booming digital out-of-home advertising market. This achievement is made all the more impressive given the increasingly international scope of the Amscreen business.
Amscreen specialises in delivering connected displays across Europe and are Europe’s No.1 digital solutions provider and innovator.
Since being founded in 2008, Amscreen has become one the pioneers in the digital outdoor screen market. Amscreen has been a key driver of the consistent growth demonstrated by the sector with products being installed in major European markets such as UK, France, Ireland, Denmark, Finland and Poland.
Amscreen are leaders in wireless monitoring with their latest remote technology allowing them to control thousands of screens remotely. This coupled with their unique remote device monitoring (RDM®) system, demonstrates Amscreen’s expertise in the market. RDM® is innovative technology that brings Amscreen products and services together, making network management easy. RDM® works through collecting information from 250 onscreen data points which allows a central hub to track an array of variables such as temperature, brightness, and visibility to issues relating to the internal technology. This information is transmitted to the central hub, where if any issues are identified this can be quickly rectified and someone is dispatched to resolve this.
Amscreen have been a key driver of the consistent growth demonstrated by the digital out-of-home sector, now valued at over £500m in the UK alone according to a recent Study by GroupM. Amscreen has a partnership with Clear Channel, a company that uses this next generation product to provide innovative advertising solutions to brands. The strategic partnership between Amscreen and Clear Channel helps the creation of smarter, connected displays to offer up a range of new services to the consumer on the high-street, whether it’s more appealing advertising, or real-time, location specific services and messaging.
Digital out-of-home advertising is a rapidly growing market. A recent report from WARC states that the market is set to grow 10.1% annually between 2018 and 2021. As such, the advertising industries spend on digital out-of-home solutions is expected to far outstrip investment on traditional outdoor solutions such as billboards.
According to the Advertising Association, out-of-home advertising is set to grow by 2.6% in 2019, showing that businesses are continuing to invest in advertising, particularly in methods that target consumers on the move.
Simon Sugar, CEO of Amscreen commented ‘We are thrilled to announce our 3000th screen has just been shipped. It’s clear from these numbers that digital out-of-home is growing from strength to strength, and we’re incredibly proud to be the technology platform that is connecting consumer with more relevant content. Ultimately, our objective is to help brands and business obtain better out-of-home engagements with their audiences through greater flexibility, reliability and measurement of message delivery – this in turn is creating more valued and relevant interactions for consumers on the streets of Europe.’
William Eccleshare, Chairman & CEO of Clear Channel International commented ‘Amscreen is a vital partner in enabling us to realise our ambitious digital out of home expansion plans, across the globe. Simon and the team’s ability to deliver high quality, reliable products at the scale and pace we need, is unsurpassed. We have thousands of Amscreen units in streets and towns across our markets, giving advertisers all of the rich benefits of DOOH to reach and engage these audiences.’