Amscreen, the leading out-of-home media company are sending their congratulations to Clear Channel UK as they celebrate this month reaching the notable milestone of 2000 screen installations across their national Adshel Live network.
In February 2015, Amscreen and Clear Channel UK signed a technology partnership that would see screens deployed up and down the UK’s high streets as part of Clear Channel UK’s Adshel Live upgrade.
Since the first install in Cardiff in 2015, the Adshel Live network has grown an average of 500 screens per year since the first installation in 2015. Each day Adshel Live delivers approximately 14 million impacts, and reaches 38% of the nation each week.
Simon Sugar, CEO of Amscreen commented “I think it’s an absolutely fantastic achievement to reach 2000 Adshel Live screens in such a short time. I’d like to offer my congratulations to all the team both at Clear Channel and Amscreen who have made this possible.
Amscreen and Clear Channel entered into a strategic partnership back in 2015 to provide screens for Adshel Live, and we’re delighted that this relationship has gone from strength to strength. It’s been an exhilarating journey and I’ve personally enjoyed working with Justin, Will, and the rest of the Clear Channel team, tackling challenges along the way, and helping to drive forward the growth of digital Out of Home across the UK.
We believe Adshel Live is leading the way in changing the way the industry looks at digital Out of Home solutions, and we’re proud that our new series of digital displays, manufactured here in the UK, are smarter, more creative and more connected than ever.
We’re excited to celebrate this momentous milestone and I look forward to working with Clear Channel for the next 2000 and beyond.”
Richard Bon & Will Ramage, Joint Managing Directors of Clear Channel UK commented “This month Clear Channel is celebrating the installation of the 2000th Adshel Live screen – a significant achievement and a proud moment for our business and the wider Out of Home (OOH) industry.
When Adshel Live launched in 2015, it was deemed to be the most challenging and exciting development in OOH. Today it is the UK’s largest digital Out of Home network, offering brands activation at scale, incredible reach, as well as creativity, flexibility, and ever growing accountability.
All corners of our business have played their part in reaching this milestone. In this special edition of OOH Views & Things, our people reflect on their Adshel Live journeys, their experiences and anecdotes, and what 2000 means to them.
We wanted to extend a huge thank you to all our staff and media partners, who over the years have contributed to the success and growth of Adshel Live. 2000 screens is an amazing achievement, but this is just the start, and we are committed to growing Adshel Live further and continuing to Create the Future of Media Out of Home together.”
Mark Webb, Delivery Director of Clear Channel UK commented “Adshel Live was the most exhilarating and challenging experience of my Clear Channel career.
The project team that was assembled to deliver Adshel Live proved to be the most creative, innovative and downright persistent bunch we could have hoped for. Coming from many departments across the company and our partners at Amscreen, the group soon gelled into an amazingly effective team. Everyone became totally obsessed with delivering those first 600 screens.
This was exemplified on the night of our first on-street installations in Birmingham. There must have been 30 of us on site from Clear Channel, Amscreen and our building contractors. Nobody wanted to miss out being there. I left at 5am and I know that most of the team didn’t get any sleep at all that night but it was worth it to be able to say you were a part of this.
This photo (above) shows the 600th screen in situ in Glasgow. That photo felt a million miles away on that night some 6 months earlier. Everyone involved should feel very proud of their achievement. Nobody else has built that many roadside screens in such a short period of time. And they still haven’t!
Adshel Live showed that Clear Channel can do anything it puts its collective mind to. And we still can.”
Amscreen, the leading out-of-home media company today celebrates a major milestone in its production of innovative digital advertising solutions.
Amscreen today celebrates the milestone moment of shipping its 3000th digital screen from its UK headquarters in Bolton, Lancashire.
Amscreen’s innovative product is helping drive the growth of the booming digital out-of-home advertising market. This achievement is made all the more impressive given the increasingly international scope of the Amscreen business.
Amscreen specialises in delivering connected displays across Europe and are Europe’s No.1 digital solutions provider and innovator.
Since being founded in 2008, Amscreen has become one the pioneers in the digital outdoor screen market. Amscreen has been a key driver of the consistent growth demonstrated by the sector with products being installed in major European markets such as UK, France, Ireland, Denmark, Finland and Poland.
Amscreen are leaders in wireless monitoring with their latest remote technology allowing them to control thousands of screens remotely. This coupled with their unique remote device monitoring (RDM®) system, demonstrates Amscreen’s expertise in the market. RDM® is innovative technology that brings Amscreen products and services together, making network management easy. RDM® works through collecting information from 250 onscreen data points which allows a central hub to track an array of variables such as temperature, brightness, and visibility to issues relating to the internal technology. This information is transmitted to the central hub, where if any issues are identified this can be quickly rectified and someone is dispatched to resolve this.
Amscreen have been a key driver of the consistent growth demonstrated by the digital out-of-home sector, now valued at over £500m in the UK alone according to a recent Study by GroupM. Amscreen has a partnership with Clear Channel, a company that uses this next generation product to provide innovative advertising solutions to brands. The strategic partnership between Amscreen and Clear Channel helps the creation of smarter, connected displays to offer up a range of new services to the consumer on the high-street, whether it’s more appealing advertising, or real-time, location specific services and messaging.
Digital out-of-home advertising is a rapidly growing market. A recent report from WARC states that the market is set to grow 10.1% annually between 2018 and 2021. As such, the advertising industries spend on digital out-of-home solutions is expected to far outstrip investment on traditional outdoor solutions such as billboards.
According to the Advertising Association, out-of-home advertising is set to grow by 2.6% in 2019, showing that businesses are continuing to invest in advertising, particularly in methods that target consumers on the move.
Simon Sugar, CEO of Amscreen commented ‘We are thrilled to announce our 3000th screen has just been shipped. It’s clear from these numbers that digital out-of-home is growing from strength to strength, and we’re incredibly proud to be the technology platform that is connecting consumer with more relevant content. Ultimately, our objective is to help brands and business obtain better out-of-home engagements with their audiences through greater flexibility, reliability and measurement of message delivery – this in turn is creating more valued and relevant interactions for consumers on the streets of Europe.’
William Eccleshare, Chairman & CEO of Clear Channel International commented ‘Amscreen is a vital partner in enabling us to realise our ambitious digital out of home expansion plans, across the globe. Simon and the team’s ability to deliver high quality, reliable products at the scale and pace we need, is unsurpassed. We have thousands of Amscreen units in streets and towns across our markets, giving advertisers all of the rich benefits of DOOH to reach and engage these audiences.’