FOX employs real-time, outdoor audience profiling and delivery platform

Amscreen has announced today they are working with FOX International Channels to assist in targeting key segments of a wider TV viewing audience in real-time, through the use of Amscreen’s measurable OptimEyes® technology and Audience Assured Advertising.

In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. Employment of the network in this way represents a new and efficient, cross-product use of the OptimEyes® technology and Audience Assured Advertising.

The OptimEyes® technology provides Audience Assured Advertising (AAA), delivering real-time audience insight at the touch of a button. AAA allows advertisers to pay only for the selected audience delivered as well as have an understanding of the real-time traffic flow offering insight on fluctuations in interactions based on locations and time of day/day of week.

FOX International Channels will be using the OptimEyes® platform to create a bespoke schedule in order to engage specific audiences including Adults 16-34yrs and Males 35-54yrs with upcoming series on FOX, National Geographic Channel and Nat Geo WILD. Series include the highly-anticipated mystery thriller WAYWARD PINES starring Matt Dillon and Juliette Lewis (FOX), and the UK Premiere of popular car improvement show CAR S.O.S. (National Geographic Channel) which returns for its third season.

Campaigns will feature across screens nationwide and are also optimised based on high traffic locations within key geographical areas of focus, including London, Midlands, North West and Scotland. The use of this new technology will ensure ads are run at times when the specific audience profile is strongest and therefore will improve audience relevance and efficiency.